Sunu Nair

At Havas I led the paid, organic, social, technical and client-service teams. We rebuilt Bharti AXA General Insurance's pan-India sales pipeline around lead quality and field-team conversion. Because India sales moved, AXA General Insurance then hired the team for its Southeast Asia campaigns. We also ran SEO for Expedia India, Wego and Shaadi.com, and marketed IBM Bluemix to developers through content and a hackathon.

At Grey I ran digital for Adobe across the US, UK, Australia, New Zealand and Europe, and for Dell, Saint-Gobain and Quikr, where we launched Quikr Cars and Quikr Homes.

We ran 250 ad creatives, each built for one cohort, and read how people behaved on partner apps (Ola, Uber, IRCTC, BookMyShow, Goibibo, BigBasket) to trigger a one-time first offer at the right moment.

Around that: PR, closely targeted influencers and meme marketers, bill-payment campaigns with individual billers to lift daily use, and on-ground activations in offices and tech parks that brought in 30,000 users directly. Social engagement grew 15x on modest budgets, and we made 200+ videos before short video was everywhere.

From a Jul–Sep 2021 base, Yaari's social-commerce marketplace reached 1.1 million+ orders a month through Oct–Dec 2021, with 30,000+ sellers. I owned the category and promotion calendar, pricing, bundles and sale events across fashion, beauty, home and electronics, and led the commercial decisions behind fulfilment: RTO, pin-code coverage, routing, exchanges and cashbacks.

We also launched two private-label brands: Earthy Essentials in personal care, built around red aloe vera, and Ultra Mate in men's athleisure.

At Yaari I built attribution, an event taxonomy and a first-party data lake, then a contribution model that showed the Group CEO when acquisition had stopped supporting scale, and we reset the spend.

At Piramal, marketing for a new housing-finance business was judged on completed loan disbursal, not leads. At Yaari Fintech, lead-to-disbursal ran across 17+ lenders, with lending decisions in under four minutes and money disbursed in under an hour.

Take the layers out. Every role had one hiring manager. Shortlisted candidates met me on day two, and good ones got an offer the same day.

Interviews ran from 7 to 11 in the morning and 5 to 10 in the evening, so people could take them around their current jobs, over Google Meet or a plain audio call.

I built a consumer diagnostics business from zero: the brand, the test portfolio, pricing and the customer journey. It ran across three centres in Navi Mumbai, customers in Pune and Bengaluru, online booking and medical camps.

Growth came from search, educational content, referrals, WhatsApp and repeat customers. From 2022 we used AI to explain diagnostic reports in plain language, and automated booking and sample collection with our provider partners.

Propkee is a video-led real-estate platform sold on subscription to developers and channel partners. We launched in August 2025, ran a free trial to October and started collecting in November. By March 2026 it was at USD 1M ARR.

Buyers browsed and shortlisted on the app, which reached 100,000+ verified users across 50+ countries, with Dubai property as the draw. Deals closed at closed-door events in Mumbai, Ahmedabad and London with developers, agencies and agents.

Yes. At Propkee I built lead scoring, buyer-property matching and a recommendation engine that read property videos frame by frame on Gemini. For paying partners, the portal told them in real time what to shoot and how to order the video.

I built these with Claude, Lovable and Databutton, working with six product managers. I am not a coder.